WORK WITH ME
I create original print, pattern and illustration for fashion, homeware and lifestyle brands.
Whether you're developing a seasonal collection, launching a new product or looking for bespoke artwork, I work closely with brands to create original designs that feel distinctive, thoughtful and commercially considered.
From surface pattern design and textile prints to illustration, licensing and bespoke creative projects, some of my favourite collaborations have started with nothing more than a conversation and a rough idea.
With over 15 years of experience designing for global retailers and independent brands, I bring ideas to life from the earliest sketch through to production ready artwork.
Have a project in mind? I'd love to hear from you
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Print & Surface Pattern Design
Original print and surface pattern design for fashion, homeware, stationery, accessories and lifestyle brands.
From bold statement prints to conversational artwork and seasonal collections, every project is created specifically for your brand. Combining hand painted and digital techniques, artwork is supplied production ready in the formats you need.
Bespoke Illustration
Original illustration for products, packaging, editorial, licensing and brand collaborations.
From botanical artwork and wildlife illustration to decorative pattern and storytelling, I create original artwork that brings warmth, personality and a distinctive creative perspective to every project.
Creative Direction
Sometimes the artwork comes later.
If you're still shaping an idea, I can help define the creative direction through colour palettes, moodboards, print concepts, collection planning and visual storytelling before moving into finished design.
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Every project starts with a conversation. Some clients arrive with a detailed brief, while others begin with nothing more than an idea they'd like to explore.
From there, I'll develop concepts, artwork and refinements before supplying production ready files for manufacture or launch. The process is collaborative throughout, with clear communication at every stage.
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Original print and surface pattern design
Hand painted and digital artwork tailored to your brief
Two rounds of refinements for colour, scale and layout
Production ready artwork supplied in your required formats
Repeat files and indexed colour artwork where required
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If your concept is still taking shape, I can help develop the creative direction before moving into artwork.
This might include:
• Colour palette development
• Print concepts and visual ideas
• Moodboards and collection direction
• Storytelling and narrative development
TRUSTED BY
Over the past 15 years, I've had the pleasure of collaborating with global retailers, independent brands and creative teams, including Emma Bridgewater, H&M, Next, J.Crew, Lucky Brand, Anthropologie, Calvin Klein, Marks & Spencer, Urban Outfitters, Zara, Topshop, ASOS, Wrangler, Mango and Popsy Clothing.
★★★★★
Ella has been a fantastic addition to our team. Initially joining us to cover maternity leave, we've continued working with her on a freelance basis because she's an exceptional designer and product developer.
I can’t recommend her highly enough!
She combines creativity with commercial thinking, producing beautiful pattern led work across ceramics, textiles, paper goods and more, while confidently managing projects from concept through to production. She's also a brilliant problem solver and an absolute pleasure to work with.
Sophie Gilmour
Head of Design | Emma Bridgewater
SELECTED PROJECTS
GET IN TOUCH
Whether you're developing a new collection, looking for original print or illustration, or exploring a creative collaboration, I'd love to hear about your project.
Available for freelance projects, licensing, commissions and creative collaborations.